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Privacy Week Webinar: The Great Trade-Off: Balancing Privacy and Trust in Marketing
This event is hosted by the Marketing Association and Privacy Commissioner.
AI-powered algorithms, dark patterns, intrusive remarketing, convoluted privacy statements, and data breaches. Privacy specialists (and consumers) are increasingly worried about what big businesses and brands globally are doing with consumers’ personal information. And governments around the world are tightening privacy laws.
For marketers, protecting customers’ data privacy should be equally as important as your brand. The risk to your brand reputation is too high to ignore the impact of privacy concerns on consumers’ trust. But are we overreacting with overly restrictive legislation?
As part of Privacy Week 2023, the Marketing Association is holding a free webinar to help you understand “The Great Trade-Off: Balancing Privacy and Trust”.
- Are marketing communications getting too intrusive, too frequent and too threatening for the average consumer?
- What needs to be done to change the way we design experiences and to support customers to make informed decisions?
- How are dark patterns used to influence customer behaviour? What is the impact on customer behaviour and business outcomes?
- AI ethics – what does best practice look like?
- International shifts in privacy legislation: cookies, consent, ‘do not track’, ‘right to be forgotten’ and more: What can local marketers expect?
- Privacy statements: Is there a better way for businesses to convey their privacy policies?
Event Details
- Date: 12 May, 2023
- Time: 10am – 11am
- Location: Online
- Cost: Free
Mazen Kassis
Head of Data & Analytics, Foodstuffs North Island
Data and analytics have been my focus areas since my computer science and statistics days at uni. My career started in the public health sector, where I worked as a biostatistician, before life gave me the opportunity to apply my skills in a variety of countries and industries, including financial services, media, and live entertainment, before settling in my current role in the FMCG/CPG sector with Foodstuffs North Island.
Using data and analytics to help keep Kiwis fed is something that I’m passionate about (along with about 25,000 other Foodies) and I believe doing so in a way that engenders trust is a critical part of that mission.
Rali Andreeva
Customer behaviour and Privacy expert
Rali’s expertise is in bringing together a deep understanding of customer behaviour and the power of data to drive sustainable business growth. She brings a unique expertise and industry knowledge, having worked across retail, FMCG, and the banking sectors and specialising in marketing, loyalty and customer data.
Rali is passionate about privacy and data ethics and brings the customer and business perspective to an area often dominated by legal and compliance expertise.
She is a certified Privacy Manager by the International Organisation of Privacy Professionals (IAPP) and she helps organisations demystify privacy and improve customer experience.
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Frith Tweedie
Principal, Simply Privacy
Frith is a Principal Consultant at Simply Privacy, where she helps private and public sector clients develop good privacy and responsible AI practices. She has over 20 years’ experience in privacy, technology and IP law and has a particular interest in the intersection between digital technologies, privacy and AI ethics.
Frith’s was previously the General Counsel and Chief Privacy Office at Auror and before that led the Australian and New Zealand Digital Law teams at EY. She is on the AU-NZ Advisory Board of the International Association of Privacy Professional (IAPP), the Executive Committee of the AI Forum NZ and the Women in AI Advisory Group for New Zealand and the Pacific.
Keith Norris
Compliance Consultant, Marketing Association
Panel Moderator
Keith is the MA’s consultant who advises members and MA staff on legislative and regulatory stuff. Actually, he helps out on almost any marketing question. He is a passionate advocate for data-driven marketing and honest, transparent marketing. Except for Wednesday – Wednesday is golf day.
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